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News May 2018

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IKEA considering converting Breuer’s Pirelli Tire Building into a hotel

May 26, 2018

Although IKEA has not officially confirmed, The New Haven Independent has reported that the company is in talks to convert Marcel Breuer’s long-vacant Pirelli building into a hotel, citing the city’s Economic Development Administrator, Matthew Nemerson, and the Development Commission President, Pedro Soto. The city has been urging the company to preserve the Brutalist Style building, which was listed on the State Register of Historic Places in 2000, and recent attempts have been made to reengage the space. Last year, the building housed an exhibition by artist Tom Burr, and this month the first of a series of 50 large-scale photographs was unveiled on the building’s exterior, part of an effort by local photographer Joe Standard to celebrate the dignity and endurance of New Haven’s refugees and immigrants. When asked about the installation, Jeffrey Zeitlin, IKEA’s customer service manager, gave hope to preservationists as well, stating, “we do continue to be proponents of wanting to see the building come alive again and be fully functional. It’s an iconic gateway to the city of New Haven and we want to continue to see it be there, but we would like to see it alive with people occupying it and making it a venue of whatever makes the most sense to be an ongoing benefit to the city.”

Hotel Eyed for Pirelli Building,” The New Haven Independent, April 20, 2018. 

Pirelli Hosts Refugee Photo Unveiling,” The New Haven Independent, May 2, 2018.